Salesforce for commercial real estate asset management

A Colombian firm specializing in commercial real estate asset management, a subsidiary of one of the country's best-known construction groups, needed to professionalize its operations: property administration, tenant relationships and maintenance work all called for a modern platform.

Identified needs

• Centralized management of a commercial real estate portfolio (offices, retail units, warehouses)
• Tenant relationship management: contracts, renewals, payments and issues
• Coordination of maintenance and facility management work
• Visibility over a 209-person team and their interactions with the portfolio
• Occupancy, profitability and management reporting for investors

The firm needed a solution that connected commercial management (winning tenants) with operational management (maintaining assets) on a single platform.

We implemented Salesforce as the central platform for end-to-end asset management:

Implementation scope

• A custom data model for real estate assets: properties, units and lease contracts
• A commercial pipeline for sourcing and managing prospective tenants
• Contract management: terms, renewals, rent escalations and special clauses
• An issue and maintenance module: tenant requests, work orders and suppliers
• Management dashboards: occupancy by property, profitability, contract expirations
• Follow-up automation: renewal alerts, outstanding payments, scheduled maintenance

The key was designing a data model that reflects how the real estate business actually works: properties, units, tenants and contracts as related objects in Salesforce.

The implementation has professionalized how the portfolio is managed:

• Centralized management of the commercial asset portfolio on a single platform
• Real-time visibility of occupancy, profitability and contract status
• Automated renewal alerts and tenant follow-up
• Maintenance coordination with traceable requests and interventions
• Investor reporting built on current, reliable data

The firm now runs a professionalized operation, managing its portfolio with the efficiency and visibility investors expect.